Name Branding Articles

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• Importance of Branding & Brands: Whats in a Name?

  Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A companys brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, shes just that girl in that picture. Where would Norma Jean be without Marilyn Monroe, or who would imagine Coca-Cola as just a so ...